Will it ever end?

Yahoo! has upped the ante yet again by intro­duc­ing a hotel prod­uct for Yahoo! Fare­Chase. The beta ser­vice that allows users to “search mul­ti­ple trust­ed hotel sites includ­ing hotel chains and online trav­el agen­cies to find the best hotel and relat­ed trav­el infor­ma­tion avail­able online.”

The new Yahoo! Fare­Chase hotel prod­uct offers a vari­ety of pow­er­ful search, sort­ing, and refin­ing capa­bil­i­ties, which are pre­sent­ed to users through an easy-to-use inter­face. The cus­tomized, dynam­ic sort­ing instant­ly redis­plays results by price or dis­tance from spec­i­fied loca­tion and auto­mat­i­cal­ly lists hotel ameni­ties, address and dis­tance in miles. The hotel beta also pro­vides fea­tures and tools that help make choos­ing a hotel eas­i­er, such as hotel pho­tos, user rat­ings and reviews, inter­ac­tive maps that dis­play hotels and attrac­tions, and oth­er use­ful trav­el con­tent.

What’s Google’s next step?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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