My brand­ing efforts must be work­ing. Recent­ly I have had two vis­i­tors to my site who came here after search­ing Google for “red pep­per kim siev­er” and “HOT PEPPER KIM SIEVER”. I also a vis­i­tor who had searched for “hot pep­per blog”, but it’s dif­fi­cult to say if they were search­ing for my blog or a gener­ic blog about hot pep­pers.

Nev­er­the­less, it appears my deci­sion to brand myself with a hot pep­per is start­ing to pay off. Peo­ple have start­ed to asso­ciate me with a hot pep­per. We’ll see where I can go with this.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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