163/365 - Markin Hall

I updat­ed my per­son­al web­site today.

www​.hot​pep​per​.ca

This revi­sion has been at least two years in the mak­ing. I have been try­ing to devel­op a brand for myself. A brand based on how peo­ple view me and how I want to be viewed. It’s tak­en a lot of feed­back from oth­ers and a lot of intro­spec­tion.

The new design focus on the four pil­lars of my brand: com­mu­ni­ca­tor, artist, care­giv­er, and vol­un­teer. These four areas are essen­tial to who I am; they define me.

I have bro­ken each one down into its most impor­tant parts, leav­ing out oth­er parts that are sig­nif­i­cant but play a minor role in my life.

The design is pret­ty min­i­mal­is­tic. I chose the cur­rent design as a step­ping stone to the new brand because it encap­su­lates the first two pil­lars: com­mu­ni­ca­tor and artist. I want­ed the most impor­tant design ele­ments to be con­tent and pho­tog­ra­phy. As I roll out the design across all my online assets, I am sure a few mod­i­fi­ca­tions may be made here and there.

What I have done so far is pre­lim­i­nary, and over the next few weeks, I plan to incor­po­rate much of the con­tent from the old site into the new design. I hope to do it in a way that builds on this brand, that brings every­thing togeth­er sen­si­bly.

Feel free to send me any feed­back by com­ment­ing on this post or email­ing me.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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