The third post in the Stump the Social Media Guy series is for gym­nas­tics teach­ers.

Some­one con­tact­ed me ear­li­er this week ask­ing for advice on how to attract more inter­est in their gym­nas­tics orga­ni­za­tion through social media.

One way for gym­nas­tics instruc­tors to engage with their social media audi­ence is to record week­ly tuto­r­i­al videos.

Each week, record a 30 – 60-sec­ond video of your­self or a stu­dent demon­strat­ing a gym­nas­tics tech­nique or rou­tine, then upload it to a video shar­ing site like YouTube or Vimeo, and share it on your social media net­works. This will do sev­er­al things to increase engage­ment:

  1. Par­ents of your stu­dents, who fol­low your social media accounts, will find the videos use­ful and share them with their friends who might be inter­est­ed in sign­ing up
  2. If your stu­dent is in the video s/he will share the video with their friends and fam­i­ly, and so will their par­ents
  3. It will allow poten­tial stu­dent a chance to test dri­ve your ser­vice at home before decid­ing to sign up
  4. Over time, it will estab­lish you as an expert, keep­ing you front of mind when some­one is look­ing for a gym­nas­tics instruc­tor

If you liked this tip, please share it with oth­ers. If you want your busi­ness to fea­tured in the next instal­ment of Stump the Social Media Guy, post your busi­ness type and name in the com­ments below, on my Face­book page, on my Twit­ter feed, or send me an email.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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