The sixth post in the Stump the Social Media Guy series is for ortho­don­tists.

Not too long ago, my 12-year-old son had to get braces. Now that my 14-year-old and 8-year-old daugh­ters have to get them, ortho­don­tist vis­its are on our minds.

The per­son we had been using as our ortho­don­tist had a wall at this office where he post­ed patients with their new smiles. This is some­thing that could eas­i­ly be done on social media as well.

Use before and after com­par­i­son pho­tos of your clients’ teeth on your social media page. If you do a close­up of the teeth, you don’t need to wor­ry about pri­va­cy issues.

These pho­tos will help users see the vari­ety of the work you do. It will keep you top of mind when the top­ic of ortho­don­tics aris­es in their con­ver­sa­tions.

If you liked this tip, please share it with oth­ers. If you want your busi­ness to fea­tured in the next instal­ment of Stump the Social Media Guy, post your busi­ness type and name in the com­ments below, on my Face­book page, on my Twit­ter feed, or send me an email.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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