The sixth post in the Stump the Social Media Guy series is for orthodontists.

Not too long ago, my 12-year-old son had to get braces. Now that my 14-year-old and 8-year-old daughters have to get them, orthodontist visits are on our minds.

The person we had been using as our orthodontist had a wall at this office where he posted patients with their new smiles. This is something that could easily be done on social media as well.

Use before and after comparison photos of your clients’ teeth on your social media page. If you do a closeup of the teeth, you don’t need to worry about privacy issues.

These photos will help users see the variety of the work you do. It will keep you top of mind when the topic of orthodontics arises in their conversations.

If you liked this tip, please share it with others. If you want your business to featured in the next instalment of Stump the Social Media Guy, post your business type and name in the comments below, on my Facebook page, on my Twitter feed, or send me an email.

About Kim Siever

I am a copywriter and copyeditor. I blog on writing tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.

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