The 12th post in the Stump the Social Media Guy series is for can­dy shop own­ers.

For years — decades real­ly — I’ve had this fan­ta­sy of own­ing a can­dy shop. It would have all sorts of sweet treats and the neigh­bour­hood chil­dren would come in every day to buy their favourites. Hav­ing ran a retail busi­ness before, I’m not sure I’d want to do some­thing like that after all. Maybe if I was retired and had a lot of mon­ey to burn.

Any­how, I thought I would do this week’s post for can­dy shop own­ers. Of course, you’ll want to post pho­tos of all your can­dies and treats, but some­thing that’s a bit dif­fer­ent is to post pho­tos of your cus­tomers enjoy­ing your treats.

Not only will it show­case your treats, but it will tie in a per­son­al feel by show­ing peo­ple enjoy­ing those treats. Plus, if peo­ple see them­selves (or their chil­dren) in your pho­tos, they’d be hap­py to share them with their friends, bring­ing more traf­fic to your social media chan­nels.

Remem­ber, always get per­mis­sion before shar­ing someone’s pho­to pub­licly.

If you liked this tip, please share it with oth­ers. If you want your busi­ness to fea­tured in the next instal­ment of Stump the Social Media Guy, post your busi­ness type and name in the com­ments below, on my Face­book page, on my Twit­ter feed, or send me an email.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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