Writ­ing for the web requires a few tricks. Peo­ple who surf the web are in a hur­ry and rarely do they stay for more than a few sec­onds on a page. You want to cap­ture their atten­tion and pro­vide them with infor­ma­tion that is eas­i­ly digestible.

Here are 8 tips to help you engage your users with your con­tent.

1. Put con­clu­sion at the begin­ning

Give the point of the post or arti­cle right upfront. Let them know if it’s worth con­tin­u­ing.

2. Write only one idea per para­graph

Keep your para­graphs small and con­cise. Say it in as few words as pos­si­ble. Don’t wor­ry if your para­graphs are only a sen­tence or two long.

3. Use action words

Avoid the pas­sive voice. Take respon­si­bil­i­ty for your mes­sage and be bold.

4. Use lists instead of para­graphs

Web read­ers love lists. Hence the for­mat of this post.

5. Lim­it list items to 7 words

List items that are too long might as well be para­graphs.

6. Write short sen­tences

Same as point #2.

7. Include sub­head­ings

This is par­tic­u­lar­ly use­ful for break­ing up longer posts.

8. Make your links part of the copy

Link­ing phras­es or even entire sen­tences high­lights the words, mak­ing them stand out and eas­i­er to scan.

Fol­low­ing these 8 sim­ple tips will help you bet­ter get your mes­sage across and pro­vide the infor­ma­tion users want.

What tricks have you tried?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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