Grow­ing your fol­low­er base on social media can be a chal­lenge, so I thought I’d share a few tips I use to increase fol­low­ers for my clients. These tips helped me to grow fol­low­ers for one of my clients by over 3000 in about a year and a half.

1. Pin reg­u­lar con­tent

Noth­ing is more impor­tant that post­ing reg­u­lar con­tent. Peo­ple who pin love fresh con­tent, and mak­ing sure you pin con­tent rel­e­vant to your busi­ness can deliv­er that to your fol­low­ers.

2. Pin pop­u­lar con­tent

Four of the most pop­u­lar con­tent types on Pin­ter­est are food and drink, DIY and crafts, women’s fash­ion, and quotes. If you can tie these top­ics to your busi­ness, you can increase fol­low­ers.

3. Fol­low back

If some­one fol­lows you, fol­low him/her back. I per­son­al­ly fol­low only boards that are rel­e­vant to my (our my client’s) busi­ness, but feel free to fol­low all their boards if it works for you.

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An email noti­fi­ca­tion when I receive a new fol­low­er. Just click on “See Pro­file.”

4. Like the pins your fol­low­ers repin of yours

When­ev­er my fol­low­ers repin my pins, I always go to their boards to like them. I think it’s a way to show appre­ci­a­tion.

When you receive your email notification, just click on the board name. Then click on the heart.

When you receive your email noti­fi­ca­tion, just click on the board name. Then click on the heart.

5. Repin their con­tent

Since you’re on their board lik­ing your con­tent that they repinned, repin their con­tent to rec­i­p­ro­cate the pin­ning love.

Just click on the repin button, and edit the pin before posting.

Just click on the repin but­ton, and edit the pin before post­ing.

6. Fol­low the rec­om­mend­ed boards.

When you repin con­tent that has been pinned else­where, Pin­ter­est will rec­om­mend oth­er boards. Fol­low them. The board own­ers will often fol­low you back.

Just click the follow button.

Just click the fol­low but­ton.

That’s it. 6 easy ways to increase Pin­ter­est fol­low­ers. What tricks do you use?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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