Right off the bat, I’m just going to say that fol­low­er count is worth­less in and of itself. If you think fol­low­er count is a badge of hon­our or a sta­tus sym­bol, then you’re doing it wrong.

That being said, gain­ing more fol­low­ers does have val­ue, and here are 5 rea­sons why.

1. More followers means more retweets.

Or more shares. Or more likes. Or more repins. And so on. The more fol­low­ers you have, the more chances your con­tent has of being reshared. Plus, the more your fol­low­ers share your con­tent, the more well-known your brand becomes.

2. More followers means more engagement.

The more peo­ple you have fol­low­ing you, the high­er the like­li­hood peo­ple will com­ment on the con­tent you share. That increase in dis­cus­sion can pro­vide you with valu­able feed­back for future con­tent, includ­ing blog posts and newslet­ter top­ics. Plus, if you fol­low those peo­ple back, it increas­es the con­tent stream you have access to, which can help you dis­cov­er great con­tent you might not have oth­er­wise seen.

3. More followers keeps your community fresh.

If your col­lec­tion of fol­low­ers nev­er changes, it can affect the con­ver­sa­tions with­in the com­mu­ni­ty. New fol­low­ers can poten­tial­ly pro­vide new ideas and dif­fer­ent per­spec­tives, thus improv­ing the qual­i­ty of the con­ver­sa­tion, which is great for your oth­er fol­low­ers.

4. More followers makes up for inactive ones.

Not every­one who uses social media does so reli­gious­ly. Some social media users log in once then nev­er con­nect again. Some use it fre­quent­ly then for var­i­ous rea­sons take a hia­tus. Plus, despite your best efforts to avoid it, some peo­ple will unfol­low your social media accounts. Increas­ing your fol­low­ers will make up for the accounts that go inac­tive and for those who stop fol­low­ing you.

5. More followers means more potential clients.

As your fol­low­ers reshare your con­tent, as you engage more with your fol­low­ers, and as you improve the fresh­ness of your con­ver­sa­tions, you can increase the num­ber of vis­i­tors to your web­site. This is the entire point of inbound mar­ket­ing and key to get­ting more peo­ple sub­scrib­ing to your newslet­ter or more leads com­ing to your web­site.

Keep in mind that none of these apply if you aren’t attract­ing qual­i­ty fol­low­ers. Any­one can spend $25 to buy 1000 Twit­ter fol­low­ers or Face­book likes, but what’s the point? Most (if not all) of them won’t engage with your con­tent, are fake accounts, are against most TOSs, and will be delet­ed if caught.

Pump out qual­i­ty con­tent that peo­ple want to share and talk about, and you will increase your fol­low­ers nat­u­ral­ly. Organ­ic growth is always the best pol­i­cy.

What do you think? Am I of touch, or do you think I’m spot on? Let me know in the com­ments below.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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