I recent­ly fin­ished read­ing Start With Why by Simon Sinek. It’s a great book about how to be a leader in busi­ness.

I came across this when I was about halfway through the book and it stuck out to me. I felt inspired to share it with you.

The pow­er of the lim­bic brain is astound­ing. It not only con­trols our gut deci­sions, but it can influ­ence us to do things that seem illog­i­cal or irra­tional.… Leav­ing a sta­ble job to start a busi­ness out of your base­ment with no mon­ey in the bank. Many of us look at these deci­sions and say, “That’s stu­pid, you’re crazy. You could lose every­thing. You could get your­self killed. What are you think­ing?” It is not log­ic or facts but our hopes and dreams, our hearts and our guts, that dri­ve us to try new things.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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