Engag­ing con­tent is the most impor­tant way to increase fol­low­ers in the long-term. Organ­ic growth is the best kind of growth because the fol­low­ers are more like­ly to remain your fol­low­ers and more like­ly to inter­act with your con­tent.

No mat­ter how engag­ing your con­tent is, with­out a sig­nif­i­cant fol­low­er base, you will receive lit­tle engage­ment. This is why it’s crit­i­cal to increase your cur­rent fol­low­er base; increas­ing your fol­low­ers in the short term is the key for get­ting peo­ple to share your con­tent.

Once you have increased your ini­tial fol­low­er count, switch your focus to cre­at­ing share­able con­tent. Engag­ing con­tent is con­tent that encour­ages peo­ple to like, com­ment, share, retweet it. There are 2 com­po­nents to a suc­cess­ful social media account: bal­ance between shar­ing your and oth­ers’ con­tent and shar­ing visu­al con­tent.

1. Sharing your and others’ content

Suc­cess­ful social media accounts don’t share con­tent about only them­selves. Peo­ple expect you to talk about your­self, but if all you do is yell “Buy, buy buy,” your fol­low­ers will quick­ly ignore you or even stop fol­low­ing you.

Con­tent cura­tion is a crit­i­cal com­po­nent of a suc­cess­ful social media account. Find con­tent post­ed by oth­er Face­book pages and oth­er Twit­ter accounts but that is relat­ed to the indus­tries you’re try­ing to tar­get. This will pro­vide you with a fresh source of con­tent, but it also encour­ages oth­er Face­book pages and Twit­ter accounts to fol­low you.

That being said, be sure to share your own con­tent, too. You must find a bal­ance between the two.

2. Share visual content

When you cre­ate your own con­tent, try to find ways to make it visu­al. The con­tent peo­ple love to share the most are images and videos. Images include pho­tos, info­graph­ics, and memes.

Find ways to share the ben­e­fits of your prod­ucts. This could include videos of demon­stra­tions, tes­ti­mo­ni­als, or per­haps before/after videos. It could also include info­graph­ics, sta­t­ic images of tes­ti­mo­ni­als, inspir­ing quotes, num­ber lists, step-by-step tuto­ri­als, and so forth.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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