Last June, Google+ launched a new tool for page admins: page insights. I’ve been using it for the past year, and it’s great for mea­sur­ing progress, espe­cial­ly in the long term.

A client of mine recent­ly passed 3000 fol­low­ers on Google+, and while I was going through old emails regard­ing Google+, I real­ized I had sent an email to my client last year with details regard­ing engage­ment on their page.

Screen shot 2013-06-10 at 3.46.36 PM

 

Last June, the page received 7300 views, with 639 being the most in a sin­gle day. Con­tent I shared on the page received about 200 actions (shares, com­ments, etc) dur­ing that same 30-day peri­od.

Here’s what it looks like for the most recent 30-day peri­od:

 

Screen Shot 2014-06-23 at 11.28.55

This June, the page received near­ly 32,700 views over the last 30 days, with 2,170 being the most on one day. Con­tent I shared on the page received over 470 actions (shares, com­ments, etc) in that same 30-day peri­od.

Here are some of the note­wor­thy dif­fer­ences between the two time peri­ods:

  • Total page views have more than quadru­pled
  • Busiest sin­gle day view­er­ship have more than tripled
  • Engage­ment actions have more than dou­bled

Need­less to say, I was hap­py to see the dif­fer­ence. This is proof that the steps I out­line in my 4 easy steps to take each day to build Google+ engage­ment actu­al­ly work:

  1. Search for peo­ple I want to engage with. Add them to my cir­cles.
  2. Com­ment on, share, or +1 their con­tent.
  3. When peo­ple fol­low me, I fol­low them back. I add them into appro­pri­ate cir­cles and pub­licly thank them.
  4. When some­one com­ments on, shares, or +1’s my con­tent, I thank them by doing it to their con­tent.

Improv­ing social media engage­ment is sim­ple: engage with oth­ers and they’ll engage with you.

Would you like to see results like this on your company’s Google+ page? Con­tact me, and I can help you out.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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