As a social media manager, I specialize in building followers for my clients organically. While I’m happy to manage social media ad campaigns to increase followers and engagement, I never recommend them. In my experience, ad campaigns result in short-term growth only.
Organic growth is basically building followers and engagement over time through content curation, content creation, and participating in conversations. It takes longer (compared to paid followers, for example), but it results in higher quality followers who are more engaged.
As those followers increase, they engage more with your content, eventually building momentum and creating new followers for you. Followers created organically are the best kind of followers because they are committed to your brand. They are more likely to remain your followers and more likely to interact with your content.
The downside to organic growth is that it takes time, as long as several months. If you want immediate results, you’ll be disappointed with this practise. But if you want followers who will like, comment on, and reshare your social media content, then organic growth is the best kind of social media growth.
On the other hand, buying social media followers or likes through advertising costs a lot of money and it isn’t sustainable. Most of those who react to your ads won’t be true fans of your brand, and in the long run will either ignore you or even stop following you.
Pump out quality content that people want to share and talk about, and you will increase your followers naturally. Organic growth is always the best policy. It’s how I was quadrupled one client’s Google+ traffic in just 1 year and increase another client’s Facebook reach by 6200% over a year.