In June, I wrote an arti­cle out­lin­ing how I had quadru­pled the num­ber of fol­low­ers of one of my social media clients. While review­ing their page stats, I real­ized that their fol­low­er count has since dou­bled.

That’s right, I just dou­bled my client’s Google+ fol­low­ers in just 3 months.

In June, the page received near­ly 32,700 views over the pre­vi­ous 30 days, with 2,170 being the most on one day. Con­tent I shared on the page received over 470 actions (shares, com­ments, etc) in that same 30-day peri­od. Fol­low­er count was just over 3,000.

Screen Shot 2014-06-23 at 11.28.55

Over the month of Sep­tem­ber, the page received near­ly 35,400 views, with 1,692 being the most on one day. Con­tent I shared on the page received over 759 actions (shares, com­ments, etc) in that same 30-day peri­od. Fol­low­er count was near­ly 6,200.

Screen Shot 2014-10-01 at 16.31.51

Need­less to say, I was hap­py to see the dif­fer­ence. This is proof that the steps I out­line in my 4 easy steps to take each day to build Google+ engage­ment actu­al­ly work:

  1. Search for peo­ple I want to engage with. Add them to my cir­cles.
  2. Com­ment on, share, or +1 their con­tent.
  3. When peo­ple fol­low me, I fol­low them back. I add them into appro­pri­ate cir­cles and pub­licly thank them.
  4. When some­one com­ments on, shares, or +1’s my con­tent, I thank them by doing it to their con­tent.

Now, there’s one slight catch. I actu­al­ly didn’t fol­low steps 1, 2, or 3 in the list above.

Ear­ly on in the sum­mer, I reached the max­i­mum lim­it of peo­ple you can cir­cle on Google+. For the 2.5 years I’ve been man­ag­ing this Google+ page, I fol­lowed those 4 steps reli­gious­ly. Unfor­tu­nate­ly, Google+ doesn’t allow you to cir­cle more than 5,000 peo­ple at once, so I can no longer fol­low steps 1 – 3.

As such, all the growth I’ve expe­ri­enced on this page has been through fol­low­ing the last step. Well, most­ly.

There are two oth­er things I do to increase engage­ment:

1. I post a week­ly, visu­al shoutout.

Every Fri­day, I cre­ate a post that links to every­one who has +1’d, com­ment­ed on, or shared my con­tent, or has men­tioned me in one of their posts over that pre­vi­ous week. It’s a way of thank­ing them for their engag­ing with my con­tent. I also include an inspir­ing quote or a breath­tak­ing pub­lic domain image to make it stand out on their feed and prompt them to share it.

2. I share rel­e­vant con­tent

Oth­er than reshar­ing con­tent rec­i­p­ro­cal­ly as men­tioned above, I also curate con­tent relat­ed to my client’s indus­try. I share that con­tent, which attracts engage­ment from my fol­low­ers.

Improv­ing social media engage­ment is sim­ple: engage with oth­ers and they’ll engage with you.

Would you like to see results like this on your company’s Google+ page? Con­tact me, and I can help you out.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing and social media tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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