From time to time, you’ll see peo­ple note when they’ve passed a mile­stone of fol­low­ers on their social media account. In fact, a YouTu­ber I sub­scribe to pub­lished a video yes­ter­day point­ing out (quite excit­ed­ly, I might add) that she’d passed 1 mil­lion sub­scribers.

Fol­low­ers are an impor­tant part of suc­ceed­ing on social media, but there are oth­er met­rics that are just as (or per­haps more so) impor­tant. Con­sid­er this, when was the last time you saw some­one tweet, “Wow! I just hit 10 retweets for the first time!”

Hav­ing fol­low­ers is a must, but the point of hav­ing fol­low­ers is get­ting them to inter­act with the con­tent you share, either by click­ing on it to go to your site or reshar­ing it with their fol­low­ers, expand­ing your reach.

Luck­i­ly, there are a few easy tricks you can use to increase engage­ment. Here are 3 tricks I use on Twit­ter.

1. Use images

One of the draw­backs of the Twit­ter time­line — espe­cial­ly if you have many fol­low­ers — is that it’s easy to miss con­tent as you’re scrolling through dozens or hun­dreds of posts at a time. That means your tweets might be get­ting missed on oth­ers’ time­lines, too. Luck­i­ly, includ­ing an eye-catch­ing image is one way to get peo­ple to stop scrolling — even if for just a moment. If they stop to check out your tweet, they might be more like­ly to click on it, retweet it, or com­ment on it.

If you’re shar­ing an arti­cle that uses a pho­to, here are some tips for get­ting a bet­ter ver­sion for your tweet.

2. Use hashtags

Find out what hash­tags are pop­u­lar in your indus­try — or for the top­ic of your tweet — and include them in your tweet. Peo­ple sub­scribe to pop­u­lar hash­tags and review them reg­u­lar­ly, which increas­es the chances of more peo­ple see­ing your tweet. Bonus tip: if the text of your tweet con­tains one of those hash­tags, sim­ply con­vert that word into a hash­tag.

Hash­tag­i­fy is a great resource for find­ing pop­u­lar hash­tags.

3. Mention others

One thing I like to do in my tweets is men­tion oth­er peo­ple. This is par­tic­u­lar­ly true when I am shar­ing an arti­cle and I men­tion the article’s author by name. Peo­ple love it when you share their con­tent, and you may get a retweet or a fol­low out of the deal.

Con­sid­er four tweets I sent out today and yes­ter­day using a com­bi­na­tion of these tricks.

This one received 83 impres­sions, 2 favourites, a reply, 2 pro­file clicks, and a fol­low.

This tweet received 88 impres­sions, 2 favourites, 2 retweets, a link click, and a user pro­file click.

This one didn’t have an image or a men­tion, but it uses pop­u­lar hash­tags. It received 280 impres­sions, 4 retweets, and 4 link clicks.

Final­ly, here is my recent blog post. It received 113 impres­sions, 3 link clicks, 2 clicks on the image, 1 reply, 1 retweet, 1 favourite, 1 fol­low, and 1 click on my pro­file.

These are my favourite tricks for increas­ing engage­ment on Twit­ter. What tricks do you use?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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