As I see new Twit­ter accounts pop up and new peo­ple try­ing to engage with oth­ers as a way to build fol­low­ers, there’s one thing I notice too many peo­ple doing that they shouldn’t: retweet­ing too much.

Retweet­ing is impor­tant. In fact, I devot­ed an entire arti­cle to the prac­tice. But it’s not the only way to engage. In fact, after favourit­ing tweets, only retweet­ing them is the lazi­est thing you can do to engage with oth­ers.

Why it’s problematic

First, it’s prob­lem­at­ic when some­one wants to thank you for your retweet by retweet­ing you back and they find noth­ing orig­i­nal to retweet. Sure, you’ll get noti­fied that some­one retweet­ed your retweet, but you’ll nev­er receive pub­lic recog­ni­tion for it, and it’ll do next to noth­ing to build brand aware­ness.

Sec­ond, if you like some­thing you come across, retweet­ing it gives cred­it to the tweet­er, who often isn’t the author.

Final­ly, it doesn’t cre­ate a con­ver­sa­tion. Retweets often kill con­ver­sa­tions.

So, what’s the solution?

Here are 4 ways oth­er than retweets for engag­ing with oth­ers on Twit­ter

  1. Com­ment. If you see some­thing you like, tell the tweet­er why you like it. Don’t just say thanks, either; be spe­cif­ic.
  2. Craft your own tweet. If you tru­ly like some­thing some­one tweet­ed, take the extra few sec­onds to craft your own tweet, cit­ing the author (if s/he has a Twit­ter account) and men­tion­ing the orig­i­nal tweet­er.
  3. Curate. Relat­ed to the sec­ond sug­ges­tion, look for con­tent that you can share. Check out Face­book pages, pop­u­lar web­sites, RSS feeds, newslet­ters, etc. Don’t lim­it your­self to just Twit­ter for con­tent.
  4. Cre­ate blog posts. Much of the pop­u­lar con­tent out there is found on blogs, so you might as well start your own. If you’re going to share indus­try-spe­cif­ic con­tent with your fol­low­ers, make some of it yours, and dri­ve some of that traf­fic your way.

By using a mul­ti-pronged approach in your engage­ment, it won’t be long before you become a social media mas­ter.

What are some ways you have suc­cess­ful­ly engaged with oth­ers on Twit­ter? Let me know in the com­ments below.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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