This sum­mer marks 12 years that I’ve been blog­ging. I’ve learned a few tricks along the way to gen­er­ate traf­fic and cre­ate aware­ness of old con­tent. Here is one par­tic­u­lar trick I like to use that works par­tic­u­lar­ly well on blogs with a lot of con­tent.

Link to old posts.

Link­ing to old posts is a great way to improve SEO and to dri­ve traf­fic to old con­tent. When writ­ing your post, keep an eye out for key words and phras­es that could eas­i­ly become links to your old posts. Bet­ter yet, keep the old posts in mind while you’re writ­ing it.

What tricks do you use to raise aware­ness of your old con­tent?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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