This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here is one particular trick I like to use that works particularly well on blogs with a lot of content.

Link to old posts.

Linking to old posts is a great way to improve SEO and to drive traffic to old content. When writing your post, keep an eye out for key words and phrases that could easily become links to your old posts. Better yet, keep the old posts in mind while you’re writing it.

What tricks do you use to raise awareness of your old content?

About Kim Siever

I am a copywriter and copyeditor. I blog on writing tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.

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