This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here is one particular trick I like to use that works particularly well on blogs with a lot of content.

Make a list.

Combining old but related posts into a list with a common theme is a great way to improve SEO and to drive traffic to old content.

Take some time to go through some old posts and check to see if there are any that have something in common. Then write a paragraph summary for each post, link to the post, and create a numbered subheading for each summary (perhaps the original post’s title).

Not only will it drive traffic to your old content, but web readers love list posts, so it is a way to make your post stand out in RSS readers and social media streams.

Here is a handful of list posts I’ve written using this technique:

What tricks do you use to raise awareness of your old content? Let me know in the comments.

About Kim Siever

I am a copywriter and copyeditor. I blog on writing tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.

Free monthlywriting &social media tips!

Free monthlywriting &social media tips!

Sign up to receive monthly writing and social media tips.

Thanks for signing up for our monthly writing tips!

Pin It on Pinterest