This sum­mer marks 12 years that I’ve been blog­ging. I’ve learned a few tricks along the way to gen­er­ate traf­fic and cre­ate aware­ness of old con­tent. Here is one par­tic­u­lar trick I like to use that works par­tic­u­lar­ly well on blogs with a lot of con­tent.

Make a list.

Com­bin­ing old but relat­ed posts into a list with a com­mon theme is a great way to improve SEO and to dri­ve traf­fic to old con­tent.

Take some time to go through some old posts and check to see if there are any that have some­thing in com­mon. Then write a para­graph sum­ma­ry for each post, link to the post, and cre­ate a num­bered sub­head­ing for each sum­ma­ry (per­haps the orig­i­nal post’s title).

Not only will it dri­ve traf­fic to your old con­tent, but web read­ers love list posts, so it is a way to make your post stand out in RSS read­ers and social media streams.

Here is a hand­ful of list posts I’ve writ­ten using this tech­nique:

What tricks do you use to raise aware­ness of your old con­tent? Let me know in the com­ments.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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