This sum­mer marks 12 years that I’ve been blog­ging. I’ve learned a few tricks along the way to gen­er­ate traf­fic and cre­ate aware­ness of old con­tent.

Here are 3 par­tic­u­lar tricks I like to use that work par­tic­u­lar­ly well on blogs with a lot of con­tent.

1. Link to old posts

Link­ing to old posts is a great way to improve SEO and to dri­ve traf­fic to old con­tent. When writ­ing your post, keep an eye out for key words and phras­es that could eas­i­ly become links to your old posts. Bet­ter yet, keep the old posts in mind while you’re writ­ing it.

2. Make a list

Com­bin­ing old but relat­ed posts into a list with a com­mon theme is a great way to improve SEO and to dri­ve traf­fic to old con­tent.

Take some time to go through some old posts and check to see if there are any that have some­thing in com­mon. Then write a para­graph sum­ma­ry for each post, link to the post, and cre­ate a num­bered sub­head­ing for each sum­ma­ry (per­haps the orig­i­nal post’s title).

3. Skip the keywords

Or more specif­i­cal­ly, stop try­ing to tar­get pop­u­lar key­words, espe­cial­ly if you’re in a sat­u­rat­ed space. There are so many gram­mar blogs out there, that I’d nev­er be able to com­pete on pop­u­lar phras­es. Going after the pop­u­lar key­words is too much work for the headache that comes with it.

Instead, focus on qual­i­ty con­tent rich with good key­words, but not nec­es­sar­i­ly the most pop­u­lar ones.

What tricks do you use to raise aware­ness of your old con­tent? Let me know in the com­ments.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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