This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content.

Here are 3 particular tricks I like to use that work particularly well on blogs with a lot of content.

1. Link to old posts

Linking to old posts is a great way to improve SEO and to drive traffic to old content. When writing your post, keep an eye out for key words and phrases that could easily become links to your old posts. Better yet, keep the old posts in mind while you’re writing it.

2. Make a list

Combining old but related posts into a list with a common theme is a great way to improve SEO and to drive traffic to old content.

Take some time to go through some old posts and check to see if there are any that have something in common. Then write a paragraph summary for each post, link to the post, and create a numbered subheading for each summary (perhaps the original post’s title).

3. Skip the keywords

Or more specifically, stop trying to target popular keywords, especially if you’re in a saturated space. There are so many grammar blogs out there, that I’d never be able to compete on popular phrases. Going after the popular keywords is too much work for the headache that comes with it.

Instead, focus on quality content rich with good keywords, but not necessarily the most popular ones.

What tricks do you use to raise awareness of your old content? Let me know in the comments.

About Kim Siever

I am a copywriter and copyeditor. I blog on writing tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.

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