This sum­mer marks 12 years that I’ve been blog­ging. I’ve learned a few tricks along the way to gen­er­ate traf­fic and cre­ate aware­ness of old con­tent. Here’s one par­tic­u­lar trick I like to use:

When I write, I speak as an expert.

I know I’m not the only writ­ing expert or social media expert out there. There are tens of thou­sands of writ­ers, edi­tors, and social media man­agers, and many of them have much larg­er fol­low­ings than I do. Many of them teach and have writ­ten books, things I’ve yet to do.

That being said, I know peo­ple turn to me for exper­tise and knowl­edge. For years, I’ve receive ques­tions from friends and fam­i­lies about gram­mar and writ­ing, and that same ten­den­cy has spilled over into social media. But it’s not just peo­ple who know me well; I reg­u­lar receive ques­tions from strangers on gram­mar issues. Some­times, I’m even asked to set­tle a bet. :)

Because I know peo­ple turn to me for advice (even if my fol­low­ing is low com­pared to oth­er pro­fes­sion­als), I present them with pro­fes­sion­al advice. I always write with the thought in mind that what I say will be used by some­one to help them write or man­age social media. Doing so helps me focus on how I present the advice and tips.

Plus, when I come up in a search engine, it’s usu­al­ly because peo­ple want their ques­tion answered; I have to pro­vide that answer.

Speak­ing as an expert when you blog will even­tu­al­ly posi­tion you as an expert, espe­cial­ly if what you share is fac­tu­al and help­ful.

What tips do you have for cre­at­ing more blog traf­fic? Share it in the com­ments below.


About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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