Con­tent cura­tion is a crit­i­cal com­po­nent of a suc­cess­ful social media account. You want to find con­tent post­ed by oth­ers but that’s relat­ed to the indus­tries you’re tar­get­ing. This’ll pro­vide you with a fresh source of con­tent, and it encour­ages oth­ers to fol­low you.

The hard­est part of curat­ing con­tent is locat­ing the sources. Luck­i­ly, once you have some depend­able sources, find­ing con­tent will be a snap, and the hard­est part becomes find­ing time to go through it all to choose the best con­tent to share.

Here are 4 sources I check reg­u­lar­ly both for the con­tent I share on my com­pa­ny accounts and for con­tent I share on client accounts.

1. Newsletters

Some peo­ple think with the pop­u­lar­i­ty of social media that email newslet­ters are dying. It’s not true. They’re a pop­u­lar tool for dri­ving traf­fic to one’s web­site. There are still a lot of peo­ple out there who find val­ue in email newslet­ters. I comb through my newslet­ters dai­ly to see what social media and writ­ing con­tent is out there.

2. RSS

When Google shut down Google Read­er, peo­ple pre­dict­ed the fall of RSS. It’s still as use­ful as ever though, and many web­sites still pub­lish an RSS feed. I replaced Google Read­er with Digg Read­er; I found it had a lot of the same func­tion­al­i­ty, so it was pret­ty easy to trans­fer over. When you find a web­site whose con­tent you like, add it to your RSS read­er. Once you’ve sub­scribed to a few feeds, check your read­er every day for great con­tent to share.

3. Hashtags

Hash­tags are a great way to find valu­able con­tent. Find pop­u­lar hash­tags for your indus­try and check them reg­u­lar­ly on your favourite social media account (Face­book, Twit­ter, Insta­gram, Google+, and Pin­ter­est all use hash­tags) to see what oth­ers are shar­ing.

4. Your followers

The pop­u­lar social media web­sites pro­vide you with ways to see what your fol­low­ers are shar­ing. Pin­ter­est has a gen­er­al feed when you log in. Google+ does as well, but you can fil­ter it by cir­cles, too. Twitter’s time­line can be over­whelm­ing, so Twit­ter lists can be use­ful. For your com­pa­ny Face­book account, check your Pages Feed, a News Feed for your com­pa­ny page.

By increas­ing your cura­tion pool, you’ll have a greater selec­tion of con­tent to choose from to share on your page.

A gen­er­al rule is 20% con­tent that’s spe­cif­ic to your com­pa­ny and 80% con­tent from oth­ers that’s relat­ed to your com­pa­ny. Peo­ple don’t want to hear “Sell! Sell!” from you all the time. Some­times? Sure, but there’s very lit­tle val­ue in it for them.

Curate con­tent from oth­ers that’s relat­ed to your indus­try and share it with your fol­low­ers to become a con­tent expert in your field.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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