Last week, while man­ag­ing a client’s Twit­ter account, I noticed it had passed 20,000 fol­low­ers.

I’ve man­aged this client’s Twit­ter account for over about 4 years, and when I took it over, it had under 100 fol­low­ers. That means their Twit­ter fol­low­ers have increased 20,519% dur­ing these 4 years.

When I grow my clients’ fol­low­ers, I focus on organ­ic growth. It’s slow to build com­pared to pur­chased growth, but engage­ment is high­er.

Here are the 6 tricks I used to help my client reach 20,000 Twit­ter fol­low­ers in 4 years.

1. Follow others

I look for like­mind­ed Twit­ter accounts to fol­low. I do it for 2 rea­sons: it gives me anoth­er source for curat­ed con­tent, and they’re sta­tis­ti­cal­ly like­ly to fol­low me back.

2. Reciprocate engagement

Each time some­one retweets some­thing I tweet, I vis­it their pro­file and look for some­thing on their Twit­ter time­line to retweet. It’s a way of say­ing thanks. I like it when my con­tent is reshared, and I’m sure oth­ers do, too. If they feel engaged, they’ll like­ly fol­low me to stay engaged in the future.

3. Respond

When­ev­er any­one men­tions my account or replies to a tweet, I try to respond. It keeps the con­ver­sa­tion going, and they may be more like­ly to fol­low me.

4. Say thanks

When peo­ple retweet my con­tent, fol­low me, or give me a shoutout, I say thanks. It lets them know that I saw that they con­nect­ed with me.

5. Use hashtags

When craft­ing tweets, try to incor­po­rate pop­u­lar hash­tags into your tweet. Many Twit­ter users sub­scribe to pop­u­lar hash­tags and check the feeds reg­u­lar­ly. This could be a way to get more engage­ment (retweets, com­ments, etc), and it could result in more fol­low­ers.

6. Use usernames

When I tweet out curat­ed con­tent, I try to include the Twit­ter user­name (or han­dle) of the author of the con­tent. This brings it to their atten­tion, and I often receive extra engage­ment out of it, includ­ing fol­lows.

These are my 6 tricks for grow­ing Twit­ter fol­low­ers organ­i­cal­ly. Many of these tricks can be used on oth­er social net­works, too. What tricks do you use?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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