This Decem­ber will mark 15 years since I start­ed blog­ging. I start­ed with the now defunct site Themestream, and short­ly after it went down, I moved to Blog­ger. Actu­al­ly, in a sense, I’ve been blog­ging longer than that. For 3 years pri­or, I was writ­ing arti­cles for a week­ly ezine.

Any­how, over the years, I’ve learned a few tricks for dri­ving traf­fic to blogs. One key to build­ing a com­mu­ni­ty around your blog is writ­ing reg­u­lar­ly.

For this blog, I write twice a week. I write a blog post on Mon­days (well, I try as best I can to do it on Mon­days) about writ­ing. It may be about Cana­di­an styleword ori­gins, com­mon­ly con­fused words, pop­u­lar gram­mar myths, or gram­mar issues in gen­er­al.

On Wednes­days, I typ­i­cal­ly write about social media, focus­ing on prac­ti­cal tips to help small busi­ness own­ers increase organ­ic growth in engage­ment and fol­low­ers on their social media accounts and blogs.

Each Fri­day, I also write a round up post that includes the top 20 links I shared over the pre­vi­ous week, ranked in order of engage­ment (mea­sured by the num­ber of shares, likes, com­ments, etc).

On my most pop­u­lar blog, how­ev­er, I’d been writ­ing sev­er­al times a day at one point. Coin­ci­den­tal­ly, that was also the time when we received a lot more traf­fic.

What you need to decide is what works best for you. Your ide­al fre­quen­cy will depend on how much time you can devote to blog­ging and how often you can find con­tent to write about.

Regard­less of how often you write, try to stick to a sched­ule. If you decide you can han­dle one post a week, block out some time in your cal­en­dar each week to writ­ing your post. I rec­om­mend at least an hour or two for each post. This should give you enough time to con­duct research, write a draft, proof­read it, put togeth­er some imagery, pub­lish it, and share it on social media.

As your vis­i­tors increase — espe­cial­ly your repeat vis­i­tors — they’ll notice your sched­ule and will like­ly vis­it your blog on pub­lish­ing days to see what you wrote. Espe­cial­ly if your con­tent is com­pelling.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing and social media tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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