This December will mark 15 years since I started blogging. I started with the now defunct site Themestream, and shortly after it went down, I moved to Blogger. Actually, in a sense, I’ve been blogging longer than that. For 3 years prior, I was writing articles for a weekly ezine.
Anyhow, over the years, I’ve learned a few tricks for driving traffic to blogs. One key to building a community around your blog is writing regularly.
For this blog, I write twice a week. I write a blog post on Mondays (well, I try as best I can to do it on Mondays) about writing. It may be about Canadian style, word origins, commonly confused words, popular grammar myths, or grammar issues in general.
On Wednesdays, I typically write about social media, focusing on practical tips to help small business owners increase organic growth in engagement and followers on their social media accounts and blogs.
Each Friday, I also write a round up post that includes the top 20 links I shared over the previous week, ranked in order of engagement (measured by the number of shares, likes, comments, etc).
On my most popular blog, however, I’d been writing several times a day at one point. Coincidentally, that was also the time when we received a lot more traffic.
What you need to decide is what works best for you. Your ideal frequency will depend on how much time you can devote to blogging and how often you can find content to write about.
Regardless of how often you write, try to stick to a schedule. If you decide you can handle one post a week, block out some time in your calendar each week to writing your post. I recommend at least an hour or two for each post. This should give you enough time to conduct research, write a draft, proofread it, put together some imagery, publish it, and share it on social media.
As your visitors increase — especially your repeat visitors — they’ll notice your schedule and will likely visit your blog on publishing days to see what you wrote. Especially if your content is compelling.