Insta­gram has been around for over 5 years. It’s also owned by Face­book and has over 400 mil­lion users. If you’re seri­ous about social media, you should strong­ly con­sid­er this visu­al pow­er­house as part of your arse­nal.

This social media net­work can be a bit over­whelm­ing, but if you use these 4 tricks, you should be able to get great engage­ment with a bit of hard work and a bit of time.

1. Post captivating content

Sure, you could post what­ev­er you want, but if you want great engage­ment on Insta­gram, make sure your pho­tos and videos catch the eye and the imag­i­na­tion. Use neg­a­tive space, pat­terns, colours, and tex­tures to make your pho­tos stand out. Human sub­jects are always great, espe­cial­ly can­did shots and faces. Emo­tion­al pho­tos and videos are also pop­u­lar (whether they’re fun­ny, sad, or adorable).

2. Use hashtags

Hash­tags are arguably the most pow­er­ful method of increas­ing engage­ment on your Insta­gram con­tent. Peo­ple love brows­ing hash­tags, and Insta­gram makes it easy to use pop­u­lar hash­tags by sug­gest­ing the most used ones as you type.

3. Reciprocate

If some­one gives you a heart on one of your pho­tos, check out their gallery and heart one of theirs. If they leave a com­ment on yours, leave a com­ment on theirs. Rec­i­p­ro­ca­tion is the key to build­ing a com­mu­ni­ty of ded­i­cat­ed fol­low­ers on Insta­gram. As you rec­i­p­ro­cate, it encour­ages them to come back for more.

4. Follow back

Final­ly, when some­one fol­lows you, fol­low them back. Doing so tells them thank you and that you val­ue the con­tent in their gallery. Plus, it pro­vides one more source for pop­u­lat­ing your Insta­gram feed with con­tent you want to engage with.

Have you found suc­cess on Insta­gram? Let me know in the com­ments below what has worked for you.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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