This Decem­ber will mark 15 years since I start­ed blog­ging. I start­ed with the now defunct site Themestream, and short­ly after it went down, I moved to Blog­ger. Actu­al­ly, in a sense, I’ve been blog­ging longer than that. For 3 years pri­or, I was writ­ing arti­cles for a week­ly ezine.

Any­how, over the years, I’ve learned a few tricks for dri­ving traf­fic to blogs. One key to build­ing a com­mu­ni­ty around your blog is writ­ing com­pelling con­tent.

What you write should make peo­ple think, answer their ques­tions, or pro­voke them to com­ment. If some­one stops to think about some­thing you’ve writ­ten, it will help them remem­ber you in the future. If they came to your blog after typ­ing a ques­tion in a search engine and your blog post answers that ques­tion, they’ll see you as an expert.

Either way, they may feel prompt­ed to com­ment. Com­pelling con­tent engages peo­ple and helps them find val­ue in it. And if they find val­ue, they may be prompt­ed to tell you.

Anoth­er way to be com­pelling is to take a strong posi­tion on a top­ic. Be bold. Take a stand. Write with author­i­ty. And don’t be afraid of con­tro­ver­sy. Tak­ing a strong posi­tion on a con­tro­ver­sial top­ic will posi­tion you as a thought leader, but it will also attract peo­ple who agree with you and those who don’t. Take a strong posi­tion, but be pre­pared to back it up.

A side ben­e­fit of writ­ing com­pelling con­tent is that it also improves your search engine opti­miza­tion, improv­ing your long tail search results in the long run.

Com­pelling con­tent is one of the best ways to build a com­mu­ni­ty and dri­ve traf­fic.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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