This Decem­ber will mark 15 years since I start­ed blog­ging. I start­ed with the now defunct site Themestream, and short­ly after it went down, I moved to Blog­ger. Actu­al­ly, in a sense, I’ve been blog­ging longer than that. For 3 years pri­or, I was writ­ing arti­cles for a week­ly ezine.

Any­how, over the years, I’ve learned a few tricks for dri­ving traf­fic to blogs. One key to build­ing a com­mu­ni­ty around your blog is link­ing to oth­er blogs.

Find out who the thought lead­ers are in your indus­try. Search for your indus­try and see which blogs show up in the results. Search on Twit­ter for hash­tags in your indus­try and see whose tweets get the most engage­ment. Check out pop­u­lar Face­book pages and see which pages they, in turn, like.

Once you find these lead­ers, link to their blog posts. One way to do this is to see if any of them have writ­ten on the same top­ic. Once you find a few relat­ed blog posts, write your own blog post on the top­ic, quot­ing them to sup­port your posi­tion (or to oppose your posi­tion). When you do quote them, link to that post of theirs.

These blog­gers will notice your link in their track­backs and in their ana­lyt­ics. When they do, they’ll vis­it your site to see what you have to say. Once there, they may even com­ment to say thanks or to give you feed­back on your own thoughts. As a bonus, you might even get a link back from them to you in a future post if what you have to say is com­pelling.

Link­ing to oth­er blog­gers is one of the best ways to build a com­mu­ni­ty and dri­ve traf­fic.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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