This month marks 15 years since I start­ed blog­ging. I start­ed with the now defunct site Themestream, and short­ly after it went down, I moved to Blog­ger. Actu­al­ly, in a sense, I’ve been blog­ging longer than that. For 3 years pri­or, I was writ­ing arti­cles for a week­ly ezine.

Any­how, over the years, I’ve learned a few tricks for dri­ving traf­fic to blogs. One key to build­ing a com­mu­ni­ty around your blog is com­ment­ing on oth­er blogs. Here are 4 rea­sons why:

1. Comments show that you want to engage.

Com­ment­ing on oth­er blogs shows oth­ers that you’re will­ing to engage with them. It tells blog­gers that you have ded­i­cat­ed time out of your busy day to read their thoughts, pon­der on their thoughts, for­mu­late an opin­ion on those thoughts, then respond to them.

2. Comments show that you have something to say.

It also shows blog­gers that you have some­thing to say. And if you have some­thing to say on that spe­cif­ic top­ic, they might think you have some­thing to say on relat­ed top­ics.

3. Comments are an extension of your blog.

What you write in your com­ments is an exten­sion of what you write on your own blog. If peo­ple like your writ­ing, they may vis­it your blog to read more of that writ­ing.

4. Comments link to your blog.

Final­ly, most blog­ging plat­forms link your name to your own blog. This way, if some­one like your com­ments, they may click through to your blog to see what else you’ve writ­ten. These links also improve your SEO by increas­ing the num­ber of rel­e­vant links point­ing to your blog.

Com­ment­ing on oth­er blogs is one of the best ways to build a com­mu­ni­ty and dri­ve traf­fic.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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