Social media dif­fers from oth­er media. That’s obvi­ous.

Pre­vi­ous­ly, social and media were more or less sep­a­rate. We got togeth­er with friends and fam­i­ly to dis­cuss and social­ize. And we con­sumed con­tent through tele­vi­sion, radio, books, music, film, and so forth.

While the social was two (or more) way com­mu­ni­ca­tion, media con­sump­tion was one way: receiv­ing what was pre­sent­ed to us. Social media com­bines this; it allows us to not only con­sume con­tent, but to share it with oth­ers, as well as offer our view­points on that con­tent.

How­ev­er, a dis­con­nect between con­tent providers and con­tent con­sumers still exists. While con­sumers are hap­py to social­ly inter­act with con­tent, pro­duc­ers aren’t. Sure, there are con­tent pro­duc­ers who get it and inter­act with the con­tent they pro­duce, as well as with the con­sumers who engage with it. Yet I still see com­pa­nies dai­ly who do noth­ing but treat social media like tra­di­tion­al media, as a one-way medi­um where they just yell, “Buy! Buy! Buy!” all day long.

Social media is called social for a rea­son, and if you aren’t will­ing to engage with those who engage with you (or for that mat­ter engage with those who aren’t engag­ing with you), then you should ques­tion why you’re on social media in the first place.

If you want to see suc­cess on social media, you can’t ignore what’s going on. You must be will­ing to give, not just take. You must respond to what peo­ple are say­ing about you. You must fol­low peo­ple. You must join con­ver­sa­tions.

Show peo­ple you’re not just here to make a sale. Show them you also want to cre­ate a rela­tion­ship — a real, last­ing rela­tion­ship. Show them that you won’t just for­get them when they walk out your door with their pur­chase.

Remem­ber, social media is called social for a rea­son.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

Free monthlywriting &social media tips!

Free monthlywriting &social media tips!

Sign up to receive monthly writing and social media tips.

Thanks for signing up for our monthly writing tips!

Pin It on Pinterest