I’ve been on Twit­ter for over 8 years. Among all the Twit­ter accounts I’ve man­aged dur­ing that time, I’ve sent out over 200,000 tweets. Need­less to say, I’ve learned a few tricks along the way for build­ing engage­ment and fol­low­ers.

I want­ed to share one par­tic­u­lar trick today that’s dead sim­ple, and it will vast­ly improve the num­ber of eye­balls see­ing your tweets.

Let’s say you come across a tweet that you adore. Per­haps it was about your favourite hot pep­per. Most peo­ple would just click the reply but­ton to com­ment, and their tweet would be some­thing like:

@hotpepper Thanks for shar­ing this. Those hap­pen to be my favourite hot pep­pers.

Com­ment­ing on oth­ers’ tweets is a great way to engage with fel­low Twit­ter users. How­ev­er, there’s some­thing miss­ing in this tweet. Can you see it?

Well, take a look at what Twit­ter says about tweets for­mat­ted like this:

When a Tweet starts with a @username, the only users who will see it in their time­line (oth­er than the sender and the recip­i­ent) are those who fol­low both the sender and the recip­i­ent.

In the exam­ple I used above, only those who fol­low both you and @hotpepper can see it. If you and @hotpepper have no mutu­al fol­low­ers, then only @hotpepper will see the tweet. That may be suf­fi­cient for you, but if there’s val­ue in your response, oth­ers may be inter­est­ed in it.

So how do we get around it? Notice that Twit­ter begins with “When a Tweet starts with a @username”. That means that as long as the tweet starts with some­thing oth­er than a @username, more peo­ple can see it.

Now, you may have seen tweets for­mat­ted some­thing like this:

.@hotpepper Thanks for shar­ing this. Those hap­pen to be my favourite hot pep­pers.

Notice the peri­od at the begin­ning of the tweet? That’s one way around the restric­tion. A more nat­ur­al alter­na­tive, how­ev­er, is to sim­ply reword the tweet:

Thanks for shar­ing this, @hotpepper. Those hap­pen to be my favourite hot pep­pers.

It sounds more nat­ur­al, gets around the restric­tion, and opens up the tweet to all your own fol­low­ers, thus vast­ly improv­ing the num­ber of eye­balls see­ing your tweets.

Have you tried this trick in the past? How has it worked for you? Let me know in the com­ments below.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

Free monthlywriting &social media tips!

Free monthlywriting &social media tips!

Sign up to receive monthly writing and social media tips.

Thanks for signing up for our monthly writing tips!

Pin It on Pinterest