One of the steps I take when some­one retweets me is to head over to their Twit­ter pro­file page to see if they have any­thing I can retweet. I find it’s a way to give back to those who gave to me. My pref­er­ence is to find tweets that they’ve writ­ten them­selves (as com­pared to tweets writ­ten by oth­ers that they have retweet­ed) because I want to direct my fol­low­ers to their con­tent.

Every so often, I come across a pro­file that has lit­tle orig­i­nal con­tent. In fact, it’s vir­tu­al­ly all retweets.

Don’t get me wrong, retweet­ing is a good way to engage with oth­er Twit­ter accounts, but if retweets are the only way you engage with oth­ers, you’re not com­mu­ni­ty mind­ed. Plus, when oth­ers retweet some­thing you retweet­ed, their read­ers will see only the orig­i­nal tweet­er and the new retweet­er. Your con­tri­bu­tion to the con­ver­sa­tion will be lost.

Like I said, retweet­ing serves a pur­pose and is a great way to show peo­ple that you like their con­tent, but you must bal­ance your retweets with com­ments and your own orig­i­nal con­tent.

Orig­i­nal con­tent can include com­men­tary on con­tent you’ve found else­where or con­tent you’ve cre­at­ed your­self (such as a blog post). When you tweet orig­i­nal con­tent that oth­ers find valu­able, oth­ers will retweet it. When they do, your name and your tweet will show up on their fol­low­ers’ time­line, dri­ving traf­fic to your con­tent.

If you want to be a part of the con­ver­sa­tion, they con­tribute to the con­ver­sa­tion.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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