One of the great things about social media is that it’s social: peo­ple have con­ver­sa­tions, they rec­i­p­ro­cate, and they inter­act. Things you couldn’t do with tra­di­tion­al media.

A favourite social media plat­form of mine is Twit­ter, and over the last 9 years, I’ve learned a few tricks to help me improve my Twit­ter engage­ment. The key to behind my social inter­ac­tions on Twit­ter is my Noti­fi­ca­tions tab. In fact, I have that open more often than any oth­er tab. It allows me to keep track of every time some­one men­tions me, retweets me, or com­ments on some­thing I shared. These actions from oth­ers on con­tent I share are what make up the foun­da­tion of what I do on Twit­ter.

Today, I want to share with you 3 steps I take when­ev­er some­one retweets me.

1. Thank them

The first thing I do is thank the per­son for the retweet. I typ­i­cal­ly don’t thank them for retweet­ing con­tent I retweet­ed myself because I don’t find retweet­ing the most engag­ing form of inter­ac­tion, so it doesn’t mean much to me when some­one retweets what I retweet.

How­ev­er, if some­one retweets a tweet I craft­ed, then they find val­ue in some­thing I cre­at­ed (even if it was based on con­tent I curat­ed). And I find that val­ue mean­ing­ful, so I say thank you.

2. Retweet them

Next, I vis­it their pro­file page and I look for con­tent to retweet. If the person’s pro­file is filled with just retweets, then I typ­i­cal­ly ignore them. If they have their own tweets, and they’re top­i­cal, I retweet them.

For exam­ple, with Hot Pep­per Com­mu­ni­ca­tions, I look for con­tent relat­ed to writ­ing and social media. If I can’t find any­thing, I might look for some­thing relat­ed to entre­pre­neur­ship or gen­er­al mar­ket­ing.

Retweet­ing seems the right thing to do when some­one retweets you

3. Curate them

The final thing I do is curate their con­tent. This goes beyond retweet­ing tweets they wrote. I look for blog posts they’ve writ­ten (also top­i­cal), and I curate them into Buffer for shar­ing at a future time. I make sure to men­tion their user­name when I craft my tweet so they are noti­fied of it and so my fol­low­ers become aware of this per­son with great con­tent.

So, there are the 3 steps I take to engage with those who retweet me. What steps do you take when some­one retweets you. Let me know in the com­ments below.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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