Every so often, I get a friend request from a busi­ness. Face­book cre­at­ed Pages specif­i­cal­ly as a way for busi­ness­es to con­nect with peo­ple, so there’s no rea­son to have to set up a per­son­al pro­file for your busi­ness.

Not only is there no rea­son to use a per­son­al pro­file instead of a Face­book page, here are 20 rea­sons you should con­vert to a Face­book page:

  1. More than one per­son can man­age the page
  2. Your page man­agers don’t need to remem­ber a pass­word
  3. Ana­lyt­ics
  4. You can have more than 5,000 “friends” (or likes if you will)
  5. Face­book tabs
  6. Face­book offers
  7. Adver­tise your posts
  8. Assign var­i­ous admin roles, lim­it­ing capa­bil­i­ties
  9. Sched­ule your posts
  10. It’s ille­gal (well, okay, against Facebook’s TOS)
  11. Install apps
  12. Cus­tomers can check in on Face­book when they vis­it your loca­tion
  13. Cus­tomers using the mobile app can phone you direct­ly through Face­book
  14. Search engine results
  15. Peo­ple don’t have to be a friend to tag your page in their updates and pho­tos
  16. Peo­ple won’t take your social media efforts seri­ous­ly
  17. Your con­tent is more share­able
  18. You can’t use Face­book like but­tons on your web­site
  19. Access to Graph Search traf­fic
  20. Cus­tomers don’t need to wait for you to approve their friend request.

As you can see, hav­ing a Face­book page is a much bet­ter strat­e­gy in the long run. Be sure to check out our post on how to con­vert your Face­book pro­file into a busi­ness page. If you haven’t set up a pro­file for your busi­ness, check out my post on how to cre­ate a brand new page for your busi­ness.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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