Last Decem­ber marked 15 years since I start­ed blog­ging. I start­ed with the now defunct site Themestream, and short­ly after it went down, I moved to Blog­ger. Actu­al­ly, in a sense, I’ve been blog­ging longer than that. For 3 years pri­or, I was writ­ing arti­cles for a week­ly ezine.

Any­how, over the years, I’ve learned a few tricks for dri­ving traf­fic to blogs. One key to build­ing a com­mu­ni­ty around your blog is pub­lish­ing a newslet­ter.

Use your blog posts as con­tent for your newslet­ter. The great thing about blog­ging reg­u­lar­ly is that you have already made con­tent ready to go for a newslet­ter. Just take the most com­pelling sen­tence or two from your most recent posts and include them in your newslet­ter, then link to those posts from your newslet­ter.

Because your email sub­scribers may not vis­it your site often, a reg­u­lar newslet­ter serves as a reminder that you’re still pump­ing out awe­some con­tent.

To increase your newslet­ter sub­scribers, don’t for­get to ask peo­ple to sign up in your web­site side­bar, on your social media, and at the end of your posts.

Pub­lish­ing a newslet­ter is one of the best ways to build a com­mu­ni­ty and dri­ve traf­fic.

What’s your favourite trick for boost­ing blog traf­fic? Let me know if the com­ments below.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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