Every so often, I get a friend request from a busi­ness. Face­book cre­at­ed Pages specif­i­cal­ly as a way for busi­ness­es to con­nect with peo­ple, so there’s no rea­son to have to set up a per­son­al pro­file for your busi­ness.

If you haven’t set up a pro­file for your busi­ness, check out my post on how to cre­ate a brand new page for your busi­ness. If you have cre­at­ed a pro­file for your busi­ness, fol­low these steps to con­vert it into a page.

20 reasons to convert your Facebook profile to a page

Not only is there no rea­son to have to set up a per­son­al pro­file for your busi­ness, there are at least 20 rea­sons to use a busi­ness page instead.

  1. More than one per­son can man­age the page
  2. Your page man­agers don’t need to remem­ber a pass­word
  3. Ana­lyt­ics
  4. You can have more than 5,000 “friends” (or likes if you will)
  5. Face­book tabs
  6. Face­book offers
  7. Adver­tise your posts
  8. Assign var­i­ous admin roles, lim­it­ing capa­bil­i­ties
  9. Sched­ule your posts
  10. It’s ille­gal (well, okay, against Facebook’s TOS)
  11. Install apps
  12. Cus­tomers can check in on Face­book when they vis­it your loca­tion
  13. Cus­tomers using the mobile app can phone you direct­ly through Face­book
  14. Search engine results
  15. Peo­ple don’t have to be a friend to tag your page in their updates and pho­tos
  16. Peo­ple won’t take your social media efforts seri­ous­ly
  17. Your con­tent is more share­able
  18. You can’t use Face­book like but­tons on your web­site
  19. Access to Graph Search traf­fic
  20. Cus­tomers don’t need to wait for you to approve their friend request.

Note espe­cial­ly #10. Using a per­son­al pro­file as a busi­ness page is against Facebook’s terms of ser­vice and could get your pro­file shut down.

How to convert your Facebook profile into a page

Hope­ful­ly, that list will con­vince you to switch your pro­file to a page. If you’re ready, sim­ply set aside a few min­utes to fol­low these 5 easy steps.

1. Archive all your profile data.

Click on the drop down icon in the top right cor­ner of the page. Then click on Set­tings.



Click on the Gen­er­al tab in the left col­umn. Click on the Down­load a copy link at the bot­tom of the right col­umn.

Screen shot 2013-09-27 at 5.56.53 AM

Click on the Start My Archive but­ton.

Screen shot 2013-09-27 at 5.57.17 AM

Enter your Face­book pass­word.

Screen shot 2013-09-27 at 5.57.27 AM

Click on the Start My Archive but­ton.

Screen shot 2013-09-27 at 5.57.45 AM

Face­book will email you a link to down­load your archive file.

2. Create admins for all your other pages and your groups.

By con­vert­ing this account to a page, it will lose any admin access it has to any groups or oth­er pages. Be sure you assign some­one else as full admin­is­tra­tors before you con­tin­ue with this process. Oth­er­wise, you will not be able to man­age those groups or pages.

3. Choose your category.

Go to the migrate page. Choose a cat­e­go­ry that best fits your busi­ness.


Screen Shot 2015-08-05 at 18.03.18

Face­book will ask you to enter your pass­word. Enter it, then click Con­firm.

4. Pick a photo

Next, choose your pro­file pic­ture. (You could just keep the one you had been using.)

5. Fill out the about section

Enter a brief descrip­tion in the About sec­tion. Click on the Save Info but­ton.

That’s it! All your friends will auto­mat­i­cal­ly like your page. You will need to go through your archive file to find pho­tos and oth­er items to add to your page.

As you can see, hav­ing a Face­book page is a much bet­ter strat­e­gy in the long run. If you have any ques­tions about start­ing (or con­vert­ing to) a Face­book page, let me know in the com­ments below.

Don’t for­get to check out There­sa Potratz’s post on the top­ic.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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