Not long ago, I hit a new record on Twit­ter: near­ly 90,000 impres­sions in one day.

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Togeth­er with the 2 days fol­low­ing, my tweets gar­nered near­ly 250,000 impres­sions, and an aver­age of over 79,000 impres­sions per day. My pre­vi­ous record was under 20,000 impres­sions.

The new record was a bit of a shock, but not entire­ly sur­pris­ing. My month­ly impres­sions have been steadi­ly climb­ing for some­time:

Month Impres­sions
Octo­ber 48,500
Novem­ber 68,800
Decem­ber 78,100
Jan­u­ary 83,400
Feb­ru­ary 93,400

So, how do I man­age to con­sis­tent­ly increase impres­sions for my tweets? I have a tried and true 6-step method for guar­an­teed engage­ment on my tweets that I fol­low every day.

1. Respond to mentions

When I open up my Twit­ter account, I imme­di­ate­ly open the “Noti­fi­ca­tions” tab. One of the first things I do is check for any men­tions I received since the last time I logged in. They could be com­ments, ques­tions, or shoutouts.

Depend­ing on the nature of the com­ment, I thank them for the com­ment or con­tin­ue the con­ver­sa­tion. For ques­tions, I sim­ply answer the ques­tion, hope­ful­ly point­ing them to my web­site for more details or relat­ed arti­cle I recent­ly read. For shoutouts, I sim­ply thank them for men­tion­ing my name.

I try to favourite the men­tion, as well, to give them anoth­er nod, but main­ly to help me know what con­tent I’ve already inter­act­ed with.

2. Retweet the retweeters

The next thing I look for is any­one who retweet­ed one of my tweets. I thank each of them, and I bring up their pro­file to see if they have some­thing I can retweet in return that is relat­ed to my indus­try (pri­mar­i­ly writ­ing and social media). Retweet­ing those who retweet me is a way to say thank you, and it pop­u­lates my time­line with orig­i­nal con­tent I don’t have to write.

3. Follow the followers

The third thing I do is check for new fol­low­ers. I usu­al­ly fol­low them back (unless they are bots or poten­tial­ly offen­sive accounts) and add them to lists I’ve cre­at­ed as a way to man­age my time­line.

4. Curate content

Next, I try to find con­tent to share as orig­i­nal tweets. I do this via two streams: accounts that recent­ly retweet­ed me (see #2) and through my Twit­ter lists.

Once I have half a dozen or so poten­tial­ly engag­ing arti­cles, news sto­ries, or blog posts, I sched­ule them in a ser­vice like Buffer to pro­vide con­tent when I’m busy doing client work. I use a com­bi­na­tion of men­tions, hash­tags, and images to make the posts more com­pelling.

5. Clean up followers

When I have time, I use a ser­vice like Tweepi to cleanup my fol­low­er list, unfol­low­ing those who unfol­lowed me and those who haven’t tweet­ed in months.

There is some con­tro­ver­sy among social media man­agers around unfol­low­ing those who unfol­low you, but I’ve found that most of those who unfol­low me only fol­lowed me in the first place to get me to fol­low them back in an effort to boost their num­bers. If I man­aged an account full-time (like I did until I start­ed my busi­ness last year), I’d be more selec­tive in who I fol­low. I just don’t have the time for that lux­u­ry. Some see my meth­ods as crude, but they build fol­low­ers and engage­ment in the long run.

6. Search for engagers

Not all who engage with your con­tent will show up on your “Noti­fi­ca­tions” feed. For exam­ple, if some­one shared one of your blog posts direct­ly from your web­site and didn’t include your user­name, it wouldn’t show up.

One way to find con­tent like this is to do a search for your web­site address. (Here’s my busi­ness, for exam­ple). Also, search for your com­pa­ny and prod­uct names.

When you find con­tent here, thank them and retweet it.

So, these are the 6 steps I do every day to build engage­ment, which in turn increas­es view­er­ship and fol­low­ers. What tricks do use to increase engage­ment on your own tweets?

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing and social media tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness. Fol­low me on Twit­ter at @hotpepper.

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