Some com­pa­nies strug­gle with ideas for cre­at­ing orig­i­nal con­tent that their fol­low­ers find engag­ing. I put togeth­er a list of 5 indus­tries and pro­vid­ed just one exam­ple each of fresh, orig­i­nal con­tent that will set them apart from their com­pe­ti­tion and help them engage with their audi­ence.

1. Orthodontist

Share before and after com­par­i­son pho­tos of your clients’ teeth.

2. Midwife

Post pho­tos of your clients with their new babies.

3. Homebuilder

Record time­lapse videos of the con­struc­tion of your homes.

4. Lawn care

Record 30 – 60-sec­ond videos of lawn care tips.

5. Credit union

Share share pho­tos and videos from spon­sored events.

Are you strug­gling with find­ing orig­i­nal con­tent to share for your com­pa­ny? Let me know your indus­try in the com­ments below, and let’s see if I have any ideas.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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