Some companies struggle with ideas for creating original content that their followers find engaging. I put together a list of 5 industries and provided just one example each of fresh, original content that will set them apart from their competition and help them engage with their audience.

1. Orthodontist

Share before and after comparison photos of your clients’ teeth.

2. Midwife

Post photos of your clients with their new babies.

3. Homebuilder

Record timelapse videos of the construction of your homes.

4. Lawn care

Record 30 – 60-second videos of lawn care tips.

5. Credit union

Share share photos and videos from sponsored events.

Are you struggling with finding original content to share for your company? Let me know your industry in the comments below, and let’s see if I have any ideas.

About Kim Siever

I am a copywriter and copyeditor. I blog on writing tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.

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