Decades ago, when you want­ed to share a bit of hot news, your only option was to phone some­one. Social media, such as Twit­ter, and smart devices have changed all that — and it’s not just indi­vid­u­als who can quick­ly con­nect with oth­ers. Com­pa­nies, too, can share of-the-moment news and insights at events. Done well, it’s a great way to build organ­ic mar­ket­ing, but done poor­ly, it’s a quick way to get more than enough bad news to per­ma­nent­ly stain a cor­po­rate brand.

To avoid the lat­ter, we must under­stand some key insights about the social media plat­form you’re using. Twit­ter, for exam­ple, lets you set a user­name and enables the use of hash­tags. Then, like oth­er social media plat­forms, fol­low­ers can like, share, and com­ment. After the mechan­ics, you also need to fig­ure out what your Twit­ter voice is: your per­son­al­i­ty, what you share, and more.

Want to learn about max­i­miz­ing the reach of Twit­ter for live tweet­ing? Use this graph­ic from Sales­force:

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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