This Decem­ber will mark 17 years since I start­ed blog­ging. I start­ed with the now defunct site Themestream, and short­ly after it went down, I moved to Blog­ger. Actu­al­ly, in a sense, I’ve been blog­ging longer than that. For 3 years pri­or, I was writ­ing arti­cles for a week­ly ezine.

Any­how, I was recent­ly review­ing the ana­lyt­ics of this blog, and I noticed the stats for the month­ly pageviews:

This blog has gone from about 1,400 month­ly pageviews in Decem­ber 2014 to over 6,500 pageviews this month. That’s an increase over over 400%. And that’s just dur­ing the last 2.5 years. If we go back to when I res­ur­rect­ed my blog in May 2013, the month­ly pageviews were around 600.

Now, com­pared to some of the more pop­u­lar blogs on writ­ing or social media, 6,500 month­ly pageviews may not seem much. Keep in mind though that I have nev­er once paid for an ad to my blog. It’s all been organ­ic: just me pump­ing out 1 or 2 posts every week.

So, how did I do it? Well, over the years, I’ve learned a few tricks for dri­ving traf­fic to your blog, and I want­ed to share them with you. Here are 6 big tips for boost­ing traf­fic to your blog:

1. Blog regularly

One key to build­ing a com­mu­ni­ty around your blog is writ­ing reg­u­lar­ly. For this blog, I write twice a week, but on my most pop­u­lar blog, I’d been writ­ing sev­er­al times a day at one point.

Try to stick to a sched­ule. As your vis­i­tors become reg­u­lar, they’ll notice your sched­ule and may vis­it your blog on pub­lish­ing days to see what you wrote.

2. Make it compelling

What you write should make peo­ple think, answer their ques­tions, or pro­voke them to com­ment. Com­pelling con­tent engages peo­ple and helps them find val­ue in it.

Be bold. Take a stand. Write with author­i­ty. And don’t be afraid of con­tro­ver­sy.

3. Link to other blogs

Find out who the thought lead­ers are in your indus­try and link to their blog posts. You could write a list post link­ing to sev­er­al relat­ed blogs on a par­tic­u­lar top­ic, or write about a top­ic and include thoughts from oth­er blog­gers on it.

These blog­gers will notice your link in their track­backs and in their ana­lyt­ics and may vis­it your site to see what you have to say. They may even link back to you in a future post if what you have to say is com­pelling.

4. Comment on other blogs

Com­ment­ing on oth­er blogs shows oth­ers that you’re will­ing to engage with them. It also shows them that you have some­thing to say, and it’s an exten­sion of what you write on your blog. Plus, most blog­ging plat­forms link your name to your own blog, so if peo­ple like your com­ments, they may click through to your blog to see what else you’ve writ­ten.

5. Share on social media

Each time you write a blog post, share it on your social media accounts. If peo­ple like what they see, they’ll com­ment on it, like it, and reshare it, help­ing to dri­ve traf­fic to your site.

6. Publish a newsletter

Anoth­er way to get more vis­i­tors is to pub­lish a reg­u­lar newslet­ter. Ask peo­ple to sign up in your side­bar, on your social media, and at the end of your posts. Use your blog posts as con­tent for your newslet­ter. Because your email sub­scribers may not vis­it your site often, a reg­u­lar newslet­ter serves as a reminder that you’re still pump­ing out awe­some con­tent.

Some of these tips take some extra work, but giv­en some time (remem­ber, it’s tak­en me 4 years just to get to this point), you’ll start to see real results.

Have you learned your own tricks for dri­ving blog traf­fic? Let me know in the com­ments below.

About Kim Siever

I am a copy­writer and copy­ed­i­tor. I blog on writ­ing tips most­ly, but I some­times throw in my thoughts about run­ning a small busi­ness.

Fol­low me on Twit­ter at @hotpepper.

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