How I made a blog my client’s largest traffic referrer

This summer, one of the executives at a company that’s been a client of mine for several years questioned the wisdom in having a company blog. He thought it was driving very little traffic to the main website and that it was receiving few visits itself. I hopped onto Google Analytics, and I discovered a… Continue reading How I made a blog my client’s largest traffic referrer

Want more blog traffic: be an expert

This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here’s one particular trick I like to use: When I write, I speak as an expert.

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Why evergreen content is critical to your blog’s success

If you’ve been following my writing lately, you’ll notice I’ve given out a few tips on how to drive more traffic to your old blog content. I didn’t mention, however, that one thing ties all those tips together: evergreen content. Evergreen content is content that doesn’t expire. Evergreen content isn’t based on trends, recent events,… Continue reading Why evergreen content is critical to your blog’s success

3 dead simple ways to drive more traffic to old blog posts

This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here are 3 particular tricks I like to use that work particularly well on blogs with a lot of content.

Want more traffic to old blog posts? Skip the keywords

This December marks 15 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here is one particular trick I like to use that works particularly well on blogs with a lot of content.

Want more traffic to old blog posts? Make a list

This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here is one particular trick I like to use that works particularly well on blogs with a lot of content.

Want more traffic to old blog posts? Link to them.

This summer marks 12 years that I’ve been blogging. I’ve learned a few tricks along the way to generate traffic and create awareness of old content. Here is one particular trick I like to use that works particularly well on blogs with a lot of content.