How To Use Twitter For Recruiting

Someone from content marketing firm Ghergich & Co. recently told me about an infographic they recently created in collaboration with staffing software firm AkkenCloud. The role social media, in general, plays in both job searching and recruiting is growing in popularity and importance, and companies and job seekers can no longer ignore social media as a… Continue reading How To Use Twitter For Recruiting

17 lessons I learned running my own small business

This month marks 4 years since I started Hot Pepper Communications, and earlier this spring, I passed the 2-year mark since I started doing it full-time. Even though I’ve been in business for myself full-time for only 2 years, I’ve been running businesses off and on for nearly 20 years. Here are 17 lessons about entrepreneurship… Continue reading 17 lessons I learned running my own small business

4 examples of Zappos’ awesome customer service

I was listening to Terry O’Reilly’s “Age of Persuasion” last weekend. In that episode, he illustrated how good customer service leads to customer loyalty and profit. I was particularly drawn to his expounding on Zappos, an online retailer. Here are a few of the points that caught my attention.

3 unconventional business practices I’ve been criticized for

When I started my business full-time nearly a year ago, I figured it would be pretty straight forward and I would implement common business practices. For the most part I have, but there are a few unconventional things I do that I wanted to briefly discuss. I don’t charge interest on past due accounts. Common… Continue reading 3 unconventional business practices I’ve been criticized for

8 businesses I failed at, and why your business will fail, too

From time to time, I blog about something other than writing or social media. In fact, before this site became my business site last year, it was my personal site, so there are quite a few personal musings in the archives. Today, I want to talk about entrepreneurship. Last month, I was a guest lecturer… Continue reading 8 businesses I failed at, and why your business will fail, too