I can increase your Facebook reach & page likes, guaranteed

This year marks 15 years since I first got on social media. Not only have I used it for personal reasons, but I have managed social media accounts for companies and organizations. In fact, I’ve managed accounts for dozens of clients with a collective followership in the hundreds of thousands. I’ve managed Facebook pages, Twitter… Continue reading I can increase your Facebook reach & page likes, guaranteed

What does it mean when someone retweets your tweet?

One of the great things about social media is that it’s social: people have conversations, they reciprocate, and they interact. Things you couldn’t do with traditional media. A favourite social media platform of mine is Twitter, and over the last 12 years, I’ve learned a few tricks to help me improve my Twitter engagement. The… Continue reading What does it mean when someone retweets your tweet?

How to create a Twitter thread

One of Twitter’s strengths is that it encourages brevity. Its 280-character limit (until recently, only 140) forces users to keep their messages to their core. It keeps us concise and clear.

What is an internet troll?

When you see the word “troll”, what do you picture? A big, ugly creature that lives under a bridge and eats goats? Well, you certainly wouldn’t be alone. But when it comes to online trolls, that’s not quite accurate. Troll actually comes from the verb trolling, a practice of deep-sea fishing that involves throwing a hook… Continue reading What is an internet troll?

Social media in 2018: How to keep up with social media tools

Countless companies worldwide know how important social media is to marketing strategy. One thing they often overlook. however, is how quickly the state of social media marketing can change. Trends constantly evolve, particularly as channels like Facebook, Twitter, and Instagram continue introducing new solutions and algorithms to keep their users happy. If you want to… Continue reading Social media in 2018: How to keep up with social media tools