My branding efforts must be working. Recently I have had two visitors to my site who came here after searching Google for “red pepper kim siever” and “HOT PEPPER KIM SIEVER”. I also a visitor who had searched for “hot pepper blog”, but it’s difficult to say if they were searching for my blog or a generic blog about hot peppers.
Nevertheless, it appears my decision to brand myself with a hot pepper is starting to pay off. People have started to associate me with a hot pepper. We’ll see where I can go with this.