Earlier this week, I announced a new blog series called Stump the Social Media Guy.
The idea for Stump the Social Media Guy is that business owners will submit a request to have me give them a tip for engaging their social media audience. Any businesses I use for the series will have their name listed and the post will include a link to their social media profiles and their website.
I didn’t receive any responses looking for tips, so I decided to start it off with a tip I recently gave to a local hair styling business. Normally, I would link the company name at this point, but it wasn’t a submitted suggestion. :)
One way for a hair styling company to engage with their social media audience is to share photos of their clients’ new hair styles.
Each time you finish with a customer, ask if you can take their photo and put it on their Facebook page (or Instagram account, or Pinterest, or Google+ account, etc). This will do several things to increase engagement:
- It will drive those customers to your social media page
- Those customers will share their photo with their friends
- Your social media audience will see the type of work you do
- It will start conversation around people asking if you can do that for them but with slight changes
If you liked this tip, please share it with others. If you want your business to featured in the next installment of Stump the Social Media Guy, post your business type and name in the comments below, on my Facebook page, on my Twitter feed, or send me an email.