Thanks to Rosemary Shannon-Snead for recommending this blog topic. If you have writing questions, please submit them to kim.siever@hotpepper.ca.
One way to build engagement with your blog readers is to write in the present tense.
There’s an immediacy to the present tense, and if you do it right, the readers can feel like they’re participating in the experience with you.
Consider this ad:
Because Apple uses the present tense, it describes it’s phone in a way that helps the reader imagine using one.
Unless you’re writing a novel or publishing the results of a study you did, you should focus on writing in the present tense. Doing so engages your reader by building within them a sense of immediacy and urgency, and it helps move your copy along to your (hopefully) climatic conclusion.