Industries best warranty

Industries best warranty: or when to choose plural or apostrophes

I recently had a client ask me about a phrase their company wanted to start using: Industries best warranty. The company wasn’t sure where to put an apostrophe, or for that matter, whether to use one at all.

In this case, the warranty is regarding a single industry not multiple industries. “Industries” would refer to multiple ones.

I suggested the company reword their new phrase to “Industry’s best warranty.”

Does your company have a similar question? Comment below, and I can help.

By Kim Siever

I am a copywriter and copyeditor. I blog on writing and social media tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.