Earlier this month, a client of mine—for whom I had been managing their company Facebook page—contacted me to let me know that they had hired a full-service marketing agency. Social media management was part of the comprehensive marketing package the firm sold them, so they wouldn’t need my services anymore.
I was putting together an end-of-contract report on the work I had done for this client over the last 16 months, and I thought I’d share some of it with all of you.
- During the last 16 months, average post reach was 192. During the 16 months before I took over, average post reach was only 42. That’s a 357% increase in post reach.
- During the same period, there were 32 posts with a reach of over 100 people; 20 of them were ones I posted.
- During the same period, likes increased from 889 to 1234, a 39% increase in page likes. Of those 345 new page likes, only 125 were from paid promotions.
I put in less than hour per week to manage this social media account (using only organic growth strategies), and this was the result of that effort.
Are you interested in seeing similar results on your company Facebook page? Contact me today, and we can see what I can do for you.