I’ve been managing email newsletters for about 18 years. I’ve used quite a bit of software to manage those lists, and I finally settled on MailChimp for my Hot Pepper Updates mailing list.
As a result, I was pretty excited when Bryan Collins of Sage CRM contacted me about a post he wrote that outlines 7 essential MailChimp tips and tricks.
Here are the 7 tips and tricks, but be sure to check out his article get the full rundown:
- Give your customers something for free
- Track the ROI of your email marketing campaigns
- Read the minds of your customers
- Keep working and take the day off
- Grow your email list like a marketing pro
- Test, test, and test again
- Manage email marketing campaigns with CRM
Do you use MailChimp? What are some tips and tricks you’ve learned over the years.