How to properly apologize on social media

Once you’ve been in business long enough and have amassed a significant customer base, eventually something you do will offend someone. Their reactions may even be justified. They may even take to social media to complain about your actions. If that happens, address it immediately; never ignore it. When it comes to dealing with negative feedback,… Continue reading How to properly apologize on social media

4 tips for properly using “not only . . . but also”

Something many writers trip up on is properly using correlative conjunctions. A correlative conjunction links elements like words, phrases, and clauses in a sentence. Some well-known examples are either…or, neither…nor, but…and, and, of course, not only…but also. Of the bunch, “not only…but also” is probably the hardest to master. Here are 4 tips to help you… Continue reading 4 tips for properly using “not only . . . but also”

Proof that hard work increases social media engagement

If you’ve followed this blog for a significant amount of time, you’ll know that I’m big on organic growth. In fact, it’s what I specialize in. Some people don’t agree with me. They want quick, explosive growth, and they think they can get it through ads. That can be effective if all you’re interested in… Continue reading Proof that hard work increases social media engagement