4 reasons companies hire out their social media

I’ve been in business full-time for over a year, and in that time I have had dozens of social media clients. This has allowed me to notice 4 themes between them all regarding why they have me manage their accounts in the first place.

The 2-pronged approach for engaging social media content

Engaging content is the most important way to increase followers in the long-term. Organic growth is the best kind of growth because the followers are more likely to remain your followers and more likely to interact with your content. No matter how engaging your content is, without a significant follower base, you will receive little… Continue reading The 2-pronged approach for engaging social media content

3 ways to increase likes on your small Facebook page

Did you recently start your small business Facebook page and find it difficult to get likes on your page? Unlike other social media platforms (like Pinterest for example), Facebook provides very few options to proactively increase followers within the platform. Increasing Facebook likes in the short term can be done using one, two, or all… Continue reading 3 ways to increase likes on your small Facebook page

7 words that keep confusing the Internet: reader edition

Yesterday marked a month since I posted an article to LinkedIn that I had titled 7 words that keep confusing the Internet. It turned out to be my most popular article on LinkedIn. In fact, it’s still my most popular. It received over 50,000 views and 345 thumbs up. It was tweeted (not counting retweets) nearly… Continue reading 7 words that keep confusing the Internet: reader edition