Author: Kim Siever

I am a copywriter and copyeditor. I blog on writing and social media tips mostly, but I sometimes throw in my thoughts about running a small business.

Follow me on Twitter at @hotpepper.

Is funner a real word?

Grammar purists will insist that the comparative form of fun is more fun. That’s because for centuries, fun was used as a noun (or a verb), and nouns never take an -er ending. The use of fun as an adjective appeared in the early 20th century, and funner, according to Google, didn’t appear until the mid-20th century, but even then… Continue reading Is funner a real word?

Why social media is killing traditional media

Until relatively recently, when one heard the term “the media”, one interpreted that to refer to things like radio, television, and print (specifically newspapers and magazines). The term was more narrowly interpreted, as well, as news agencies working in those media. Traditionally, the role of “the media” was to distribute information. Processes existed for receiving,… Continue reading Why social media is killing traditional media

6 headline tips for getting more clicks

One area that new bloggers struggle with is writing compelling headlines. I’ve been blogging for 12 years now, and along the way, I’ve learned a few tricks to increase visitors to my blog posts. Here are my 6 headline tips for getting more clicks.

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Categorised as Writing

Supercharge Twitter engagement in just 30 minutes a day

I manage several social media accounts for businesses throughout Western Canada. I manage properties in Facebook, Twitter, Google+, and Pinterest. The accounts I manage have a combined followership of over 70,000. This means, I have a lot to do every day. There are people to follow, comments to respond to, and content to retweet. When I… Continue reading Supercharge Twitter engagement in just 30 minutes a day

In 16 months, I raised this client’s Facebook reach 357%

Earlier this month, a client of mine—for whom I had been managing their company Facebook page—contacted me to let me know that they had hired a full-service marketing agency. Social media management was part of the comprehensive marketing package the firm sold them, so they wouldn’t need my services anymore. I was putting together an… Continue reading In 16 months, I raised this client’s Facebook reach 357%